The Power of Alternative Wealth Strategies with MC Laubscher

[00:00:00]

Aicila: welcome to Business as Unusual. Today I am really excited to talk to Mc Lacher. He is a husband, father, business owner, investor, podcaster, and bestselling author. So multi hats here as often is the case. He's deeply passionate about helping business owners achieve financial freedom and leave a legacy through alternative wealth strategies.

As the founder of Producers Wealth, he guides clients across all 50 US states in implementing advanced alternate wealth strategies and. Like me, he is a creator of a podcast called Cashflow Ninja. We'll have to talk about that just a little bit. Which is featured by Entrepreneur Magazine as one of the top 48 podcasts for entrepreneurs and downloaded millions of times over.

So welcome to the show.

MC: Thank you so much for having me. I've been looking forward to our conversation.

Aicila L: I have too. I, uh, you know, this business is unusual and I, I am [00:01:00] always, um, how do I say it? I'm wouldn't say hesitant, but lots of people talk about money and business. So looking for someone that's talking about something in a different way is both, I think, very interesting and also not easy to find.

MC: Yeah, no, I love the title business as unusual, so it's, I've, I've done a lot of unusual things in business as a contrarian. I've been one my entire life, always trying to challenge the existing kind of like beliefs and things that everybody agrees upon.

Aicila L: Mm-hmm.

MC: the only way to do it, right.

Aicila L: Right.

MC: that, I'm that person that go, well, maybe there could be another way.

So I love, love the title. Excited to jump in, uh, to our conversation.

Aicila L: Yeah, me, me too. And I, one of the things that I really loved, and obviously we can start anywhere you want, but was this idea that finance isn't complex. Financial strategies don't need to be confusing, and I personally find that as well. I feel like there's [00:02:00] a, there's a mental barrier that a lot of people have to.

The what money is or what finance is. And so I don't know if you wanna break that down a little bit or if that's something you can expand upon, because I think that's a, a great place for people to get a, an entry point to how you show up.

MC: Absolutely. Uh, think about, think about our education system right now. I grew up in South Africa, so um, different part of the world, but same thing. And the education system in the United States, regardless of what country you're in, um, you don't learn anything about money.

Aicila L: Mm-hmm. It's true. Mm-hmm.

MC: in like, there's no financial education clause basically.

You'd be, you'd be, you'd be, uh, I would say privileged just to have learned how to balance a checkbook by the time you graduate, uh, high school or you know, if you don't go into a specific finance direction and in, in, in college. So there's not a lot of information, uh, that's taught to us, um, in the, in the education system.

In in, in schools. then when we, we leave that world [00:03:00] and we start and build our businesses, the marketing that is done by financial services, the world that I operate in. And so I'm taking swings here at my own world, but, um, the marketing that's done is to confuse people.

Aicila L: Hmm.

MC: it seem, you know, it's all these big words and stuff that doesn't even mean anything.

And you could, I mean, you could really simplify it, but it's to intimidate people they speak in, you know, very, very, uh, like broad terms and use these big, big words. But essentially it's to confuse people, to intimidate them, to eventually guide them to buy their products and say, well, you know, I know more than you do, just. Hand me

Aicila L: Hmm.

MC: all of the responsibility of managing your money and being in control of your finances, and we'll all be good. I pushed back on that. I said, no, it's really, really, it's actually pretty simple. Um, it's not complicated at all. You have to make money. You

Aicila L: Hey, hey.

MC: [00:04:00] money, and there has to be strategies through your business to multiply it.

It's very simple. And most of these, um, things regarding finance and regarding money for business owners, um, you know, I, I, I truly believe that. You cannot explain it to a 5-year-old, uh, which my kids were there, they're now eight and six, but if you can't explain it so that they can understand it, you don't understand it. so I try to keep it as simple as possible, and it doesn't need to be complicated. So, um, I, you know, always talk to business owners and say it, it's not. Uh, there to scare you. Don't be afraid, don't be scared. Take a deep breath. This is actually very, very simple, and once I share with you how simple it is, they usually go, oh, this is not complicated at all. So yeah, I push back big time on the, you know, just how it's marketed to folks, the big words and terms and verbiage and all this kind of stuff.

Aicila L: I love that. And I, so my undergraduate is in comparative [00:05:00] literature and I took a, a very interesting math class, I promise applies. And as part of it, we had to do, we had to read a book about math and the book that I read was called Innumeracy. I don't know if you've ever heard of it. But it's really, you might like it a lot, but it, one of the things that the author talked about was the ways in which our ignorance of math.

Allows us to be much more easily manipulated because, we'll, you know, we watch the news and, and the way that things are presented, people are more worried about getting in a, like, skydiving accident than a car accident. Because, because of that, like there's not a, a real great assessment. And one of the points that he made that obviously stuck with me for at least a couple decades, 'cause I was in college a while ago, uh, is that, you know, people would never.

Sit around at a cocktail party and say, oh, I'm illiterate. I just don't understand words. And yet it's not just like accepted, but almost celebrated when people are like, oh, I just don't understand numbers. Math is just too much. Like, it's a very [00:06:00] interesting distinction and both of them are actually really important.

Obviously as a literature major, I very much value words and I also love numbers in math. And I don't think it has to be one or the other. And I certainly would not celebrate not knowing something. It just, I just think, I thought that was a great point that he made. And it speaks to kind of what you're talking about of, you know, the, it makes us more easily confused when someone takes numbers and, and, and does a little bit of, um, playing with them to, to convince us of something.

MC: Uh, absolutely agree. You know, what's interesting too is things also are positioned and framed, you

Aicila L: Hmm.

MC: a conversation is framed a certain way, and I'll give an example. So compounded interest in the financial world is like the holy grail. Everybody talks about, you know how I think I, I Einstein might've or might not have said, it's the eighth wonder of the world, right? and it's great. And it is, and that's the big marketing arm. But then what's the other side of of this? The thing that they don't [00:07:00] talk about is there's comprehend interest equations all around us, and sometimes you are on the opposite side of a positive one.

Aicila L: Hmm.

MC: being taxes.

Aicila L: Mm-hmm.

MC: Taxes is a compound interest equation.

Think about it this way, if you, um, just for round numbers, let's just say, um, there's a hundred thousand dollars that you make per year and you pay 25% in taxes. So $25,000 you pay that year. Well, you pay the same $25,000 the next year and you pay the same $25,000 then of the year after that, right? That starts to stack and compound against you big time.

It's almost like a leak, a cashflow leak, as I call it,

Aicila L: Mm-hmm.

MC: your, in your financial boat. the other thing that I would also share is. To your point with the understanding of terms and concepts, and this is how, this is how we're manipulated in, in many ways, is, um, the understanding of very key concepts. [00:08:00] because if you don't understand what a key concept is, then could kind of guide the person wherever you want to.

So an example being, there's a couple of things that you could do with money. You could save it. You can invest it, then you could gamble with it. That's, that's another thing. And then there's a more, uh, sophisticated strategy in the financial world where I would say that, you know, you could speculate there are professional speculators.

I have friends that this is a skill, it's a form of art, um, speculate. So what savings is, is just you produce a certain amount and your business is revenue and you consume and there's expenses. And the result is, well, there's. There's a, there's, there's, there's some money left over so you can position it somewhere in a vehicle where you're never gonna lose the money.

You're gonna earn a very conservative amount on that money because you're, you're saving, right? You're not, you're not looking to take that money and grow it [00:09:00] significantly because. You are willing to accept less risk, just protect that money and earn a little bit of o of, of interest on that. That's savings. Investing is when you actually do put your money at risk you could lose some or all of it.

Aicila L: Right.

MC: like if you invest in real estate, you could lose some of all of your money.

Aicila L: Mm-hmm.

MC: high, there's a lot more risk. But you, the, the reason why you would do that is you could make a lot more money too, than. As opposed to just save. Right? And your savings. Gambling is an easy one to figure out. It's when you really don't know what you're doing. You're going into a casino, the game is stacked against you.

Aicila L: Hmm.

MC: math, it's just all math. There's a reason why the buildings are so big, the lights are on, the tables are always going, the machines, because mathematically. The game is, is, is rigged in a way that they know if there's a hundred people gambling for four to five hours, they [00:10:00] approximately know that they're gonna pay out a certain amount. They're gonna bring in a certain amount, and in the end the house is gonna win. 'cause the game is, the game is, is, is rigged that way. People can even push back and say, well, mc, there's professional gamblers and card counters, and I understand, but at the end of the day, even a card counter, the longer they sit. And this is why, you know, you see these folks that even do well at poker in casinos when they win big. Oh, well there's a free room for you and we've come a dinner meal.

Why? Why would they do? 'cause they understand math. They understand that if they can keep them on premises and have free cocktails and a meal and a place to stay, the probability, just based on math, is that they, in the end, they're gonna want everything back. The longer they get 'em to stay there.

Aicila L: Yep.

MC: is just when you look to look at trends, emerging trends, and you could position capital, you know, a good example would be. When people saw a trend of emerging [00:11:00] crypto, they positioned some money, let's just say in Bitcoin in 2015 and say, Hey, this might ride. That was a good, good speculation.

Ai, you know, emerging trends, and then there's also distortions in the marketplace. So why is it so confusing? Because we hear these things on media, mainstream media, mass media, internet, save. For retirement in 4 0 1 Ks

Aicila L: Mm-hmm.

MC: bonds, and mutual funds.

Aicila L: Right

MC: not savings.

Aicila L: now it's investing.

MC: And you can make an argument too. I'm being very kind, that they're actually gambling

Aicila L: Mm-hmm.

MC: you

Aicila L: Yep.

MC: it's very important to just that, those basic concepts because you need to know what you're doing. At any given point in time and why you're doing it. What am I doing? Why am I doing it? What's the end result that we want? And just by simplifying it that way, you're like, well, I'm taking this money and I'm saving it because I don't wanna lose it. I wanna have an emergency and [00:12:00] account. You know, for my family, for my business, or, Hey, I'm taking this money, I'm, I'm investing this in employees or bringing AI into my business and, and so forth.

So

Aicila L: Yeah.

MC: uh, it's just little things like that that make such a massive difference.

Aicila L: Mm-hmm. No, I think defining terms is really helpful and it is something that can get skipped and, and in any business communication, it's an important. Place to start defining terms and defining problems.

MC: Yep.

Aicila L: So one of the things that, uh, I have here is that you're, um, a statement. You said you're a contrarian, so I'm gonna put this right out here.

99% of financial advice business owners receive is terrible and will lead to financial ruin, not just problems. Ruin, do the opposite of what you are told by your financial advisor. So. Let's unpack that.

MC: Yeah, that's, that's quite, that's quite a bold statement. So, um, [00:13:00] let me share with you kind of my thinking. So, if you're a business owner and an entrepreneur, you are, number one, you're wired completely differently than anybody else, right? You are willing to bet on yourself, take on some risks, um, and calculate a risk.

You, you have to, to

Aicila L: Yeah.

MC: a business. You, you're bold. and that puts you in a completely different category than the general public,

Aicila L: Hmm.

MC: of the financial advice is just geared towards the general public. So why is it the, the advice given to the general public so terrible for business owners? So think about it this way, when you started your business. You went all in unless you came from a rich family, and that's fine too. But

Aicila L: Mm-hmm.

MC: aligned all of your resources behind this vision that you had, right? So, uh, all of your money, your time, your energy, everything is in on this. And it's, it's long days, late nights. Blood, sweat, tears[00:14:00]

Aicila L: Right,

MC: stage, uh, on a financial statement in the world. You know, finance, you look like a broke person. You

Aicila L: right,

MC: all in.

Aicila L: right.

MC: look like a broke person on paper. Somebody had to look from the outside in. But you

Aicila L: Right.

MC: Um, and at that stage, you're not gonna get any financial advice or CPAs or lawyer. No. Nobody's really gonna talk to you.

Aicila L: Mm-hmm.

MC: how do I know?

I, I was there several times starting our businesses. I, I looked like a broke person on paper. Um, and then one, the first thing that happens is you don't actually go bankrupt, which is the first step. You're like,

Aicila L: Mm-hmm.

MC: this is fantastic. I'm, I'm not gonna lose everything. And, you know, uh, this is great. This, this, it's flying, right? The little birdies out of the nest and it actually flies. Um, and then all of a sudden the business starts to generate money and starts to make money, and you become profitable. And now the business is growing and all of a sudden. Now you do look like a very attractive [00:15:00] candidate on paper. So you have financial advisors, you have lawyers, everybody comes in.

CPAs now, they actually do want to talk to you. So they come in and talk to you and, and what's the first thing that they tell you to do? They say, Mr. Or Mrs. Or Miss, business Owner. You've done a great job, fantastic. Your business has done fantastic. Congratulations, but you need to diversify from your business now into something, into something else.

Let's take some money out of the business. Now, again, that advice by itself is not terrible. It's not terrible advice, but the execution of it is extremely terrible. So what's the execution? Well, they say, well let gimme some of that money. I'll put it in stock bonds and mutual funds for you, and now you're diversified out of your business.

Well, what just happened in that exact moment? one, you lost control of your money, your capital.

Aicila L: Mm-hmm.

MC: no longer control that. lost complete control. The second thing is the financial [00:16:00] advisor took that money and what did they do with it?

Aicila L: They put it into someone else's business,

MC: in someone else's business. I love Apple. I, this I have apple, uh, equipment and computer and laptops and smartphones, but Tim Cook at Apple doesn't need my money for liquidity to grow Apple.

Aicila L: no.

MC: have enough.

Aicila L: Yeah.

MC: business needs that. Right? you invest it in someone else's business. I think when people, when, when, when people hear this and, and, and they're great for, for jumping in there, they, they go, yeah, duh, that makes no sense whatsoever.

Aicila L: All right.

MC: worse by the way, it gets worse. So now you've diversified into someone else's business by growing other people's business and now. The first thing that a business owner, if you run a business, you, you will relate to this, I, I call it the four. You have four seasons of cash flow in your business, the summer season being your highest revenue months, and the winter seasons being your, [00:17:00] like, your lower lowest revenue months.

Aicila L: Yep.

MC: the summer, very easy to run a business, pay all of your, you know, fixed overheads, pay employees, run payroll. Pretty easy to run a business when there's a lot of money coming in,

Aicila L: Yes.

MC: there's not a lot of money coming in. Not that easy to run a business, right?

Aicila L: Yep.

MC: from the summer you start to slow down. You go into the fall. From the fall, you go to the winter, which is your lowest month, and then. That's when you really need capital just to run your business.

And the other thing you need too is access to capital in the winter to, for a new marketing campaign, to hire another employee. Like, uh, maybe there's another product that you design to get momentum so to you can get into the spring, get more momentum, and get back to the summer in the next year.

Aicila L: Right. Mm-hmm.

MC: money in all four of those seasons, but now you've diversified out of your business and you've lost control.

You don't have access to that money. So what do you [00:18:00] need to do?

Aicila L: Borrow.

MC: have to go to the bank.

Aicila L: Yep.

MC: have to go to a bank and say, all right. Mr. And Mr. So Miss Banker, can you please lend me some money for my, you have you go begging and a position of weakness and it's a proctology exam that you're gonna have to go through just to get some money from the bank.

It's a terrible experience and the bank. Profits handsomely from this, from this transaction.

Aicila L: Yeah.

MC: you don't have money for to manage cashflow. You don't have money to inject into your company or business to grow it again. And then the other thing too is. Not only, I mean, you've invested in other people's businesses, but really if you think of where the best place is to put your money, especially you know, in the first you're running up your business, you know, from 500,000 to a million to, let's just say 2 million to 5 million, there's no better place to invest than in your own business.

At that stage, there's

Aicila L: Right.

MC: mutual fund. [00:19:00] gonna pay anywhere close to what the returns would be in your business. I mean, think about it like, oh, the, the, the marketing again, oh 8% per year on a mutual fund that's average. Your listeners are not into being average.

Aicila L: Mm-hmm.

MC: don't want average health and average relationships and you know, marriages and partnerships and average business.

We're not in the game of average and your best place to invest is, is your business. So, you know where I'm contrarian in saying this is terrible advice. If you follow the advice for the general public, it's like, hey, it should diversify stocks, bonds, and mutual funds. Business owners are operate, we operate completely different.

Now, there is ways to diversify where you keep control over the capital, you put it in a different vehicle, which we, which we talk about quite a bit, where you can access the money, become a banker to your own business, um, and then also profit as the banker to your business [00:20:00] and you're diversified. So there are strategies, but the general stuff that, that. That business owners here, just from financial advisors and, and advice targeted for the majority of people, it's terrible and it could really hurt you in the

Aicila L: Yeah, that, that makes a lot of sense to me. That sounds, and and you're right. I, I see that a lot with folks that, that come out from the nine to five. I work with folks that, that transition and, and that it is a different mentality. I've always kind of worked. And I, I just say I've always had weird jobs and work for myself a lot, or, and it's a, it's a different management of your time and your understanding of risk, like you said, and how you perceive freedom and even resources.

I think that's another thing is I, money's important, but I, I am always really, always encouraging people to think about resources first, because a lot of times you have the ability to do things even if you don't have the money to do it. And there are ways to manage that successfully. So this is like another, I [00:21:00] love it.

Anyhow. Thank you. And what does success look like for you? Either it, it personally in your business or for your, the people that you work with, whatever speaks most to you, of course.

MC: Yeah, of course. Um, I mean it, that definition has changed quite a bit, right? But I think like, just being healthy health is, is really true. Wealth. People always ask me

Aicila L: Mm-hmm.

MC: you know, wealth and being wealthy. I think your health is, you know, be by being in great health too, that makes you a better, you know, better spouse, better partner, better business owner. Um, you know, you're, you're just gonna, you're gonna be. Better in all areas of your life, you're gonna think more clearer. You're gonna have more energy. Um, so that's a big, big part. And then having soulful, uh, close relationships, you know, with family members and friends and, you know, having a cl that's, I mean, we are. No man or woman is an [00:22:00] island, right? As they always

Aicila L: Right. Mm-hmm.

MC: it's, it's like you, you want to have, um, just soulful special relationships and, and grow with people that you love. Um, and then from a business standpoint too, it's, it's, you know, delivering on your purpose every single day. You know, the mission of my company is to elevate the financial wellbeing of.

Of business owners and their families. And that's my purpose. And I feel like, you know, success for me is I get to focus on that purpose. All my team members, and they're aligned with that mission. They feel they're just as passionate about helping business owners. 'cause we see. We, I mean, we see the good, the bad, and the ugly, right?

And we see So we are very, very, very, uh, mission driven and and delivering in our purpose. Um, I think that's, you know, you could make a mountain of money and it, it's not a. What, you know, delivering on your purpose and, and, and along with your mission. So [00:23:00] I think that's big, you know, in the success category for me too. and then spiritual connect, you know, connectness too and, um, and delivering on that. Um, and. know, just as having a spiritual, uh, connection. Uh, we live in a amazing world, but I think that's what success is at the end. It's changed quite a, when you're younger, you start out, you're like, you have these, uh, very ambitious, big and bold dreams, which is. Fantastic. as you get older, and especially when you have a family of your own, you start to see the world through a little bit of a different lens and what's actually more important. But you know, I think from a business perspective too, you're, you're gonna be fulfilled. As an entrepreneur, as a business owner, when you're doing, you know, uh, everything that's aligned with your purpose and your mission, and you're doing the things that you love. Dan Sullivan of Strategic Coach, which I was a, a, you know, I I'm part of that, that world. He, and he also talks about [00:24:00] freedoms, right? The, four freedoms, the freedom of money is just one of 'em. And then

Aicila L: Mm-hmm.

MC: like time, relationships, and purpose, purpose being one of 'em. So it's like money. Freedom of money just means that it's no longer reason why and why you're not doing things, which is a pretty nice position to be in.

Aicila L: Yeah.

MC: then also is like, how do you spend your time? You don't, you're not forced to spend your time a certain way.

Aicila L: Right.

MC: other thing is, you're not forced to spend your time with people that you don't wanna spend your time with. Right.

Aicila L: Mm-hmm.

MC: of course, the, the purpose is the fourth one.

So that's what success looks like for me.

Aicila L: That I love that A if, I mean, I'm really aligned with that, obviously business as unusual, and one of the things that. I finally figured out how to talk about it. It's kind of cheesy, but I call it my energy equation. E equals mc squared. Your energy is your motivation, uh, your connection and your creativity, and people forget to manage that in their business.

And [00:25:00] time and money are useless if you don't have the energy. To maximize use or enjoy them so that that part of really cultivating those things in yourself is, I think it's what I end up spending a lot of time supporting people in. It's where everything else flows from. So I really feel that with you.

MC: no, I, I, I, it's, we're so on the same page, because again, with that purpose, imagine if you're waking up, you don't want to do something. This isn't really what you want to do. Think about your energy levels. Think about yours. know, Tony Robbins talks about your state.

Aicila L: Yep.

MC: think about your state just at that point, right?

And then the, your energy that you're giving off, um, it's, it's just, yeah, it's, it's a terrible place to be. And look, I was there too. I always say, you know, when I started my business too, , as an entrepreneur, I built a prison for myself first, and then I was

Aicila L: Yeah.

MC: I'm like, I build a prison and I'm the, I'm, you know, I'm the warden and I don't like the warden too, you

Aicila L: Right. [00:26:00] Yeah,

MC: um.

So,

Aicila L: it. It's a good trap.

MC: is perfect too. And it's been a moving target for me too. And even on my on journey, you know, I didn't do everything right and, um, I had to learn and, and re kind of like, you know, kind of tear stuff down and rebuild stuff, uh, better, uh, the, the, the ne the next time around. But, uh, yeah, I, I would think that yeah, for success to, to have that feeling of success.

Yeah, you, you, you have to do stuff that you love and be

Aicila L: Yeah,

MC: with your purpose and mission.

Aicila L: I here, here. So what advice would you give your 18-year-old self?

MC: Wow. That's a very good que That's a very good que.

Aicila L: It's my favorite question right now. Usually I get something out of it. I'm like, apparently still 18. I don't know.

MC: You know, the one thing that I will say that really helped me. Even as a young, young man when I was 18 my sports background playing [00:27:00] high level sports and having athletic scholarships and, and you know, pursuing a career in sports Initially up until 2007, failure, right, daily and weekly is very high at top

Aicila L: Hmm.

MC: sports. So I think like the one thing that I think. If, if I have to, and I speak to a lot of young people constantly, and I coach my kids kids to sports too, and that's the hardest thing. But I think like as, even as an 18-year-old and having that advantage of, of sports is just like entrepreneurship and business.

You're just, you're gonna fail. I mean. I have to look back, I mean, the things that I tried and started and failed and failed and failed and failed and failed, I think if you just don't give up at the end, you're, you're gonna have some level of success. It's, it's, it's almost to this thing, you know, I always teach in sports to the most dangerous player on any [00:28:00] field the, is not the fastest. It's not the smartest. It's not the smartest or the fastest or the strongest. three combine. It's actually the player that never gives up.

Aicila L: Yeah.

MC: always use Tom Brady as an example. Where was he the fastest? No, not at all. Did he have the strongest arm? No, not at all. Was he like an athletic freak, like a lot of people playing professional sports?

No, not at all. Not. He's actually pretty goofy if you look at him running. Right, but he just ne he just never gave, gave up and he just kept going. I think that's the advice I would really hammer on. And again, like I said, I advantage of it as a young man, but still it's like the self-doubt is, should I just, you know, I don't know if I could take much of this anymore.

The humiliation, the, you know, when people meet you, they're like, every six months you're into something different because this has already failed. But it's

Aicila L: Hmm.

MC: you're, if you just keep going and don't give up. Up, you're gonna eventually get to [00:29:00] where you want to be. And I think a lot of people in business that I've met were just the people that just never gave up.

Aicila L: Yeah. Yeah.

MC: my biggest, biggest thing for my 18-year-old self is just do not give up. Just keep going.

Aicila L: I actually got chills when you said that, so I clearly is a, I aligned. I have resonated with that. I have to know what was the sport you played?

MC: Uh, rugby.

Aicila L: Oh, wow.

MC: yeah, so it was very physical. Um, it's got its mental challenges, but the physical challenge and, you know, contact sport obviously is very, very real.

Aicila L: Mm-hmm.

MC: and then you have the injuries. To layer on that too, which, that's the other thing which helps you with disappointment in life because yeah, I mean, if you're playing a context or any, any, even a non-contact sport, you're gonna have injuries.

Aicila L: Mm-hmm.

MC: those are tough because, you know, you don't have the fans cheering next to, that's a very lonely process,

Aicila L: Yeah.

MC: going through surgeries, [00:30:00] recovering, rehabbing, pushing yourself through the pain, barriers back, that kind of stuff. So, yeah.

Aicila L: That's great advice. What's something you're excited about in your business?

MC: Yeah, so I have a book that, just, was released a couple months ago. It's a bestseller. It's called Get Wealthy for Sure. Again, again, another bold statement.

Aicila L: It is a very bold statement. Love that.

MC: Uh, yes, and it it's funny that pe when I meet people. And they say like, your book is called Get Wealthy.

For sure. That's a little bold. It's based on a strategy that's, um, 170 years old.

Aicila L: Hmm.

MC: It's based, that's a financial strategy and um, we call it these days, bank on yourself. Infinite Banking. Private, private reserve strategy. But the book is called Get Wealthy for sure. The number one financial strategy for business owners. multiply wealth predictably. the book I share how you can build your own bank, be your own bank to your business. You know, one of my [00:31:00] mentors, Nelson Nash, always used to say, you know, MC, you have to be in two businesses in life at all times the business that you're in, whether what product or service business it is and the banking, uh, business. And he's like, think about it this way. A bank, a bank makes money. Whether you deposit money into it, whether you spend the money in there, whether you save, whether you borrow money from that bank to spend or invest, the bank makes money.

Aicila L: Yeah.

MC: every single transaction. uh, we teach a system, infinite banking for business owners. It helps you to diversify from your business, but you keep control over your money. So you start a second business, this bank, know, quote unquote, that then becomes the source of capital to fund and, and grow your business. And I've been doing that personally for almost two decades. So I'm very, very passionate of that.

If and if people want a free copy of the book. They could just go to get wealthy for sure. Dot com. I just made it very easy for people. Get wealthy for sure.com. [00:32:00] Um, and there they'll be able to get a copy of a book, request a copy. There's a physical paperback option too. Um, and there's a ton of, uh, tutorials and videos where we share these strategies and also link to explore options with myself and my team.

But we're very passionate about this. Um, um, you know, I've seen people struggle. I've seen, you know, the scenario that I shared earlier. Of how you know, business owners become completely reliant on banks and have no control, and you feel like you're begging all the time and using the bank's money and

Aicila L: Yeah.

MC: and the bank makes the profit.

Out of all of this we share with you being contrarian. We flip it upside down. How? How about you be the bank? You be the

Aicila L: Yeah.

MC: business, you make all of those profits and you create a system that fuels your business and, and fuels your family. Um, and eventually, I mean, if you elevate that, you could take that strategy. To what the, the, the wealthiest families in the United [00:33:00] States are doing it around the world. So like the, the Rockefellers, right. They actually call it, you know, a lot of people talk about it as the Rockefeller strategy, where you have a family bank that funds the family's business operations and investments.

So I'm very, very excited, uh, about that and about that project. So, um, sticking to the contrarian and the bold theme, so the bookers get wealthy for sure.

Aicila L: That's fantastic. So obviously everybody should go check that out. I'll definitely do that as soon as we're done recording. And then, uh, in addition to that, to, for folks that are listening, how do they learn more? Follow you, get in touch.

MC: Yeah. So, um, my company is Producers Wealth. It's fine. We call it producers 'cause are we, our producers are our people, right? The business owners.

Aicila L: Mm-hmm.

MC: producers wealth.com, um, they can, uh, reach out to me there, they can go to get wealthy for sure.com to grab a copy of the book. Um, on, and then we've also done a podcast.

It's been almost 10 years, nine years we've done the show. Uh, there's, uh, over a thousand [00:34:00] episodes just on business strategies, investments, and so forth. It's called Cashflow Ninja and all of those, um, episodes and books and reports and webinars and stuff with Cashflow ninjas@cashflowninja.com. But, uh, yeah, I'm really excited. Just, um, you know, about our book right now and, uh, we, we feel like a lot of people have read it and reached out to us, so I'm pretty excited about the Get, get Wealthy For Sure. Book. So I would definitely recommend Go to Get Wealthy for sure. Dot com.

Aicila L: Absolutely. Thank you so much for taking the time to talk to me and to my people today.

MC: Oh, thank you so much for having me on. This is, I've had a real blast, um, and really enjoyed our conversation.

​Thanks for joining me in my conversation with Unconventional Wealth Builder mc Lauer. I really appreciated the way mc broke down. Why most financial advice for business owners leads to risk, not results, and how he [00:35:00] shared some of his Arian approaches to multiplying wealth. Want to learn more? Get Grab MCs new book. Get Wealthy For Sure at Get Wealthy for sure. Dot com , and check out producers wealth.com for more resources next week.

Join me as I talk to Tim Packer and learn what it takes to walk away from a stable police detective career to build a multimillion dollar art empire. Tim shares how he shattered the starving artist myth and transformed his career and business. He's looking to transform the lives of other artists as well.

Thank you for tuning into business. As unusual, remember, in this ever evolving world of modern business, it's not about fitting in. It's about standing out. See you next time. Stay curious, stay innovative, and always keep it unusual.